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Bobby Hundreds, born Bobby Kim, is a Korean-American entrepreneur, streetwear designer, author, and cultural influencer who co-founded The Hundreds, a globally recognized streetwear brand, in 2003. A key figure in the rise of street fashion and culture, Bobby has successfully merged his creative vision with a deep understanding of youth culture and social trends. Over the years, Bobby Hundreds has become a central voice in streetwear, standing out not only as a designer but also as a storyteller, thought leader, and advocate for community-building.
Early Life and Education
Bobby Kim was born on March 27, 1981, in Los Angeles, California, to South Korean immigrant parents. Growing up in Southern California, Bobby was immersed in the diverse cultures that flourished there, from skateboarding and hip-hop to punk rock. His upbringing in Los Angeles would later influence his designs and the philosophy behind his brand.
Initially, Bobby did not plan to become a fashion designer. He attended the University of California, San Diego (UCSD), where he studied to become a lawyer. However, while attending law school at Loyola Law School, his passion for art, culture, and storytelling began to take over. Bobby had been an active contributor to the creative scene, developing a love for photography, writing, and design, which eventually led him to shift his focus from law to fashion.
The Birth of The Hundreds
In 2003, Bobby, along with his best friend Ben Shenassafar, co-founded The Hundreds as both a streetwear brand and a media platform. Unlike many brands that focused solely on clothing, Bobby and Ben envisioned The Hundreds as a way to document and represent the emerging youth culture of the early 2000s. They started by creating a blog, The Hundreds Blog, which served as a chronicle of street culture, art, music, and fashion. This combination of storytelling and fashion design became a hallmark of the brand’s identity.
Bobby Hundreds’ approach to streetwear was different from the established norm. Instead of chasing trends or following the hype, Bobby focused on creating designs that resonated with the DIY, rebellious spirit of street culture. Drawing inspiration from skateboarding, punk, and Los Angeles’ diverse urban environment, The Hundreds quickly gained a cult following. Their iconic bomb logo, known as “Adam Bomb,” became synonymous with streetwear, and the brand’s designs soon started showing up in boutiques around the world.
Streetwear Pioneer and Cultural Influencer
The Hundreds became one of the few streetwear brands to successfully navigate the changing landscape of fashion over the decades. Bobby Hundreds played a key role in redefining streetwear by treating it as more than just clothing—he viewed it as a cultural movement. The brand was about more than fashion; it was about storytelling, fostering community, and creating a shared experience for people who identified with the underground, countercultural movements.
Bobby’s blog posts, which often covered not only fashion but also cultural critiques, personal stories, and reflections on the industry, helped shape The Hundreds into a platform that connected with its audience on a personal level. This relationship-building approach, combined with The Hundreds’ grassroots marketing strategies, allowed the brand to thrive during a time when social media and digital marketing were not as pervasive as they are today.
Bobby Hundreds became one of the most respected voices in streetwear, often speaking about the intersection of fashion, culture, and social issues. He actively engaged with his community and focused on collaborations that were meaningful rather than just commercially driven. Collaborations with brands and artists like Disney, Garfield, and Los Angeles Lakers expanded The Hundreds’ reach while staying true to its roots.
Author and Thought Leader
In 2019, Bobby Hundreds published his first book, This Is Not a T-Shirt: A Brand, a Culture, a Community—A Life in Streetwear. Part memoir, part industry critique, the book delves into Bobby’s journey as a designer and entrepreneur, as well as his thoughts on the evolution of streetwear. It provides insight into how Bobby Hundreds and The Hundreds navigated the highs and lows of the fashion world, with a particular focus on how the brand grew while staying authentic to its origins.
The book was well-received, praised for its candidness and exploration of the business side of fashion. It also established Bobby Hundreds as a thought leader in the fashion industry, someone who could provide meaningful commentary on culture, creativity, and commerce.
The Evolution of The Hundreds
As streetwear became more mainstream in the 2010s, The Hundreds adapted to the changing environment while still maintaining its original ethos. Rather than chasing fleeting trends, Bobby Hundreds emphasized the importance of creating timeless pieces and building a brand with long-term cultural impact.
In 2020, The Hundreds entered the world of NFTs (Non-Fungible Tokens) with the release of Adam Bomb Squad, a series of digital art collectibles based on the brand’s iconic bomb logo. The move into the world of digital art and blockchain technology was seen as a forward-thinking approach that aligned with Bobby’s belief in innovation and community building.
Beyond fashion, Bobby Hundreds has expanded his creative endeavors into areas like media, content creation, and activism. He is an outspoken advocate for issues such as racial equality, social justice, and environmental sustainability, often using his platform to raise awareness about these causes.
Personal Life and Legacy
Bobby Hundreds has managed to balance his professional career with a fulfilling personal life. He is married and has two children, and he often speaks about how his family has played a vital role in keeping him grounded amidst the fast-paced world of fashion.
What makes Bobby Hundreds unique is his commitment to authenticity. Throughout his career, he has remained dedicated to creating meaningful connections with his audience and staying true to the values that The Hundreds was founded upon. His emphasis on storytelling, community, and collaboration has left a lasting mark on both streetwear and the fashion industry at large.
Conclusion
Bobby Hundreds’ influence on streetwear and contemporary fashion is undeniable. As the co-founder of The Hundreds, he helped pioneer a new wave of street fashion that goes beyond clothing to encompass art, culture, and community. From building a global brand to exploring new frontiers in digital art and activism, Bobby Hundreds continues to evolve while staying true to the principles that made him a cultural icon. His legacy in streetwear is not just about creating trends but about fostering a movement that connects people from all walks of life.
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