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Berner, born Gilbert Anthony Milam Jr. on October 27, 1981, in San Francisco, California, is a multifaceted entrepreneur, rapper, and cultural icon. Known for his influential role in the cannabis industry and his prolific music career, Berner has built a brand that bridges business innovation and creative artistry. As the founder of the globally recognized cannabis company Cookies and a celebrated independent artist, Berner’s journey exemplifies ambition, resilience, and creativity.
Early Life and Beginnings
Berner grew up in the diverse and vibrant environment of San Francisco, which significantly influenced his outlook and artistic style. His father worked as a chef, and his mother had deep cultural ties that helped shape his identity. Berner attended Galileo High School but left before graduating, opting to pursue his entrepreneurial ambitions and passion for music.
During his teenage years, Berner began selling mixtapes and merchandise, showcasing an early knack for marketing and business. His hustle and determination laid the foundation for his future success.
Music Career
Berner’s music career began in earnest with the release of his first album, Dirty Sneakers…Plenty Ways to Get It, in 2007. As an independent artist, he quickly gained recognition for his authentic lyrics and laid-back flow, often reflecting his life experiences and love for cannabis culture.
He has since released numerous albums, collaborating with some of the biggest names in hip-hop, including Wiz Khalifa, Snoop Dogg, B-Real, and Curren$y. His notable projects include:
- The White Album (2011)
- Urban Farmer (2012)
- Hempire (2016)
- El Chivo (2019)
- Gotti (2021), featuring a tribute to the infamous crime family.
Berner’s music often explores themes of entrepreneurship, cannabis culture, and personal struggles, resonating with fans worldwide. Despite remaining independent, he has achieved commercial success, with several albums charting on the Billboard Top 200.
The Birth of Cookies
In 2010, Berner co-founded Cookies, a cannabis brand that would revolutionize the industry. Starting as a partnership with cultivator Jai “Jigga” Chang, Cookies gained popularity for its proprietary strains, including the iconic Girl Scout Cookies (GSC).
Berner leveraged his music career and extensive network to market Cookies, using his platform to connect with cannabis enthusiasts and hip-hop fans. The brand expanded rapidly, becoming synonymous with premium quality and innovation in the cannabis market.
Today, Cookies operates dispensaries globally, offering a wide range of products, including flower, edibles, and apparel. The company’s distinctive blue branding has become a cultural phenomenon, further cementing Berner’s legacy as a cannabis pioneer.
Challenges and Triumphs
Berner’s journey has not been without challenges. In 2021, he revealed his battle with cancer, a diagnosis that inspired him to focus even more on his health, family, and legacy. Through determination and support, he has shared his progress and recovery with fans, becoming a symbol of resilience.
Despite the obstacles, Berner has continued to expand his business empire and release music, showing his unwavering commitment to his craft and community.
Philanthropy and Advocacy
Berner is deeply involved in advocating for cannabis legalization and social equity within the industry. He has used his platform to address issues such as mass incarceration and the lack of representation for minority entrepreneurs in the cannabis space.
In addition to his advocacy, Berner supports various charitable causes, focusing on community development and health initiatives. His philanthropic efforts reflect his belief in using success to give back and create meaningful change.
Personal Life
Berner values his family and often shares glimpses of his personal life on social media. As a father, he emphasizes the importance of balancing career ambitions with family responsibilities, showing his grounded and humble approach to life.
Legacy and Impact
Berner’s influence spans far beyond music and cannabis. As a self-made entrepreneur, he has redefined what it means to be independent, carving out a unique space at the intersection of business and culture. His entrepreneurial vision and dedication to authenticity have inspired countless individuals to pursue their passions unapologetically.
Whether through his chart-topping albums or groundbreaking cannabis brand, Berner continues to leave an indelible mark on the worlds of music, business, and activism. His journey is a testament to hard work, creativity, and the power of staying true to one’s roots.
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