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Anitta, born Larissa de Macedo Machado on March 30, 1993, in Rio de Janeiro, Brazil, is a Brazilian singer, songwriter, actress, and entrepreneur. She has become one of the most influential Latin artists in the world, known for her ability to blend various musical genres such as funk carioca, pop, reggaeton, and samba. Anitta’s rise to international fame is a testament to her talent, determination, and savvy understanding of the music industry.
Early Life and Beginnings in Music
Anitta was raised in the Honório Gurgel neighborhood of Rio de Janeiro, a working-class area that influenced her musical style. Her passion for music was evident from a young age. She began singing in the church choir at the age of eight and soon started performing at school events. By the time she was a teenager, Anitta was already experimenting with different musical styles and had started to upload videos of herself singing on YouTube.
Her big break came in 2010 when she was discovered by music producer Renato Azevedo (known as Batutinha) after posting a cover of “Soltinha” by Priscilla Nocetti. Impressed by her vocal abilities and stage presence, Batutinha signed her to the independent record label Furacão 2000. Anitta’s early work with the label focused on funk carioca, a genre native to Rio’s favelas that combines elements of Miami bass with Brazilian rhythms.
Breakthrough and Rise to Fame
Anitta’s debut single, “Eu Vou Ficar,” was released in 2012, and while it gained some attention, it was her follow-up single “Meiga e Abusada” that catapulted her to stardom in Brazil. The song became one of the most requested tracks on Brazilian radio and led to her signing a contract with Warner Music Brazil in 2013.
In July 2013, Anitta released her debut, self-titled album, Anitta, which featured the hit single “Show das Poderosas.” The song was a massive success, topping the Brazilian charts and becoming one of the year’s biggest hits. The music video for “Show das Poderosas” went viral, showcasing Anitta’s strong visual aesthetic and dance abilities, further solidifying her status as a rising star.
Her second studio album, Ritmo Perfeito (2014), continued her success with hits like “Blá Blá Blá” and “Na Batida.” Anitta’s ability to blend funk carioca with pop music resonated with a broad audience, allowing her to dominate the Brazilian music scene.
International Success
Anitta’s ambitions extended beyond Brazil, and she soon began working on establishing herself as an international artist. In 2015, she collaborated with Colombian singer Maluma on the track “Sim ou Não,” which marked her first significant foray into the Latin American market. The song’s success laid the groundwork for her future collaborations with international artists.
Her third studio album, Bang (2015), marked a turning point in her career. The album was critically acclaimed and featured the title track “Bang,” which became one of Anitta’s signature hits. The album’s success helped Anitta gain recognition in the broader Latin music industry.
In 2017, Anitta released the trilingual single “Paradinha,” sung in Spanish, Portuguese, and English. The song was a hit across Latin America and Spain, demonstrating her ability to navigate different linguistic and cultural landscapes. That same year, she collaborated with Iggy Azalea on “Switch” and with Major Lazer, Pabllo Vittar, and Diplo on the international hit “Sua Cara.”
Entrepreneurial Ventures and Artistic Evolution
Anitta’s entrepreneurial spirit has played a significant role in her career. In 2017, she launched her own management company, Rodamoinho Produções, allowing her greater control over her artistic direction and business decisions. She also became involved in brand partnerships, leveraging her popularity to collaborate with companies such as Adidas, Coca-Cola, and Samsung.
Anitta’s fourth studio album, Kisses (2019), was a pivotal release that featured songs in Portuguese, Spanish, and English. The album was well-received, earning a Latin Grammy nomination and showcasing her versatility as an artist. By this time, Anitta had firmly established herself as a global star, with performances at major music festivals and appearances on international talk shows.
In 2020, Anitta signed with Warner Records in the United States, further expanding her presence in the North American market. Her fifth studio album, Versions of Me (2022), continued to explore different musical genres and included collaborations with artists like Cardi B, Myke Towers, and Saweetie. The album’s single “Envolver” became a global hit, reaching the top of Spotify’s Global Top 50 chart and earning Anitta a Guinness World Record for being the first solo Latin artist to achieve this feat.
Personal Life and Advocacy
Anitta has been open about her personal life, including her relationships and her struggles with mental health. She has used her platform to advocate for various social causes, including LGBTQ+ rights, environmental issues, and mental health awareness. Anitta is known for her strong personality and unapologetic approach to her career and life, making her an influential figure in Brazilian and global pop culture.
Legacy and Impact
Anitta’s impact on the music industry extends beyond her chart-topping hits. She has played a crucial role in bringing Brazilian music to a global audience, particularly through her promotion of funk carioca. Her ability to seamlessly blend different genres and languages has set her apart as a unique and innovative artist.
Anitta’s entrepreneurial ventures and strategic collaborations have made her a powerful force in the entertainment industry, and her influence continues to grow. As an artist, she has redefined what it means to be a global pop star, breaking barriers and challenging conventions.
Conclusion
Anitta’s biography is a story of determination, talent, and innovation. From her humble beginnings in Rio de Janeiro to her status as a global music icon, Anitta has remained true to her roots while continually evolving as an artist. Her influence on the music industry and her contributions to Brazilian culture are undeniable, and her legacy is still being written. As she continues to break new ground, Anitta remains a trailblazer, inspiring a new generation of artists and fans around the world.
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